Marketing Manager

The London School of English seeks a proactive, enthusiastic and customer-focused marketer to join the team.

You will be responsible for tactical marketing activities to support the growth of the brand. You will be responsible for the strategic planning and execution of digital marketing campaigns and content creation promoting our range of courses to potential clients, with the aim of achieving sales targets. Your activities will include daily website content updates and management, social media management, PR, digital and email marketing campaigns, creating, commissioning and editing content and copywriting, and supporting the growth and engagement of the Alumni Network.

You should have a professional background in marketing within communications, education, international business, tourism management or similar. To be successful in this role, you will be passionate about a career in marketing in the education and training sector and be ready to contribute to the overall success of the company. Training and development opportunities will help to develop your technical competency; a strong desire for personal development, conscientiousness and a positive attitude are essential to the success of this role.

Reports to: Director of Sales and Marketing

Key relationships:

Senior Digital Marketing Manager

Sales team

External agencies

Courses department

Client Experience department

Skills, experience and attributes:

	Essential	Desirable
Native proficiency in English	x
Fluency in another language		x
The ability to write accurate and engaging content for social media, the website and digital marketing campaigns	x
Highly proficient user of Linked In, Facebook, Twitter and Instagram	x
Good active listening skills to understand and interpret what our international clients are saying	x
Professional experience of working on social media marketing, email marketing and digital marketing campaigns	x
Creativity; imagination to generate effective marketing campaign ideas	x
Solid organisational skills; proven ability to prioritise and identify process improvement opportunities	x
Knowledge of marketing platforms (eg Hubspot, Pardot, HootSuite, content management systems, eg Django, Drupal)		x
Video editing and photoshop skills		x
Experience of brand promotion and corporate PR		x
Attention to detail and willingness to focus on repetitive tasks requiring accuracy, such as website updates	x
Demonstrably good interpersonal and relationship-building skills	x
Being comfortable and competent using technology and with ongoing advances in technology	x
International and cross-cultural experience		x
Positive outgoing personality		x
A can-do attitude and strong team values	x

Salary

Competitive salary, plus benefits and discretionary bonus.

How to apply

Candidates who wish to be considered should send their CV and a covering letter explaining why they are a good fit for the role to Jo Burns at jo.burns@londonschool.com.

The London School of English values:

We are proud of what we do.

We go the extra mile.

We communicate openly and honestly.

We innovate and improve.

We are a team. We get things done together.